Three numbers decide whether a custom reusable bag project is viable: the minimum order quantity, the unit price, and the lead time. Here is what drives each one.

Minimum order quantity (MOQ)

MOQ exists because setting up a production line, mixing a specific fabric colour, and making print screens all have fixed costs that only make sense over a certain volume. For custom reusable bags, MOQ typically starts around 3,000 to 5,000 units per design. It rises when you ask for a non-standard fabric colour, multiple print colours, or an unusual size, and it can fall for simple stock styles.

What drives the unit price

• Material and weight. Heavier fabric (higher gsm) costs more. Cotton and jute cost more than PP.
• Size and construction. Bigger bags, box gussets, reinforced bases and long handles all add material and labour.
• Print. Each additional spot colour adds a screen and a pass. Full-surface or photographic print costs more than a one-colour logo.
• Finishing. Zips, internal pockets, laminations, woven labels and special handles.
• Quantity. Unit cost drops as volume rises because fixed set-up costs spread further.

Lead time

A realistic schedule for a custom order is sampling two to three weeks, production six to eight weeks after sample approval, and sea freight six to eight weeks depending on destination. That is roughly 16 to 18 weeks end to end. Plan seasonal launches backwards from that.

How to keep costs down

• Use a standard fabric colour and print your design over it rather than dyeing the fabric.
• Keep the print to one or two spot colours if photographic quality is not essential.
• Consolidate designs. Three variants of one base bag is cheaper than three unrelated bags.
• Order the annual volume in one or two runs rather than many small ones.

For a quote at your quantity, send us your specification. See also how the process works.